The untold tale of brand awareness

Rollups are the trending solution for scalability on Ethereum. Average gas fees on Ethereum and BNB Chain are currently 7.7x and 3.4x more expensive than Layer 2 solution Optimism. Meanwhile, BNB has 32x more daily transactions.

Crypto is a world where financial incentives clash with ideals, so there isn't a good measure of "real" usage yet. Everything is either incentivized, gameable, or inelastic (in terms of real competition). BNB is far from an apple-to-apple comparison to Layer 2, but it illustrates the significance of marketing and network effects.

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